About Us

Simply getting a learner’s attention means nothing, if you do not have their TRUST.

Why we exist:

We believe that companies grow and prosper when their people perform at their best.

Our philosophy:

Helping people work BETTER, FASTER, EASIER.

Why trust matters:

Training and learning without adoption means nothing. Adoption requires trust.

 

No amount of content knowledge, pedagogical know-how, formative assessment, or pretty graphics can replace trust, as it underlies all significant and actionable learning.


To demonstrate this, we conducted an experiment using video marketing to measure return on investment—focusing on users that not only watched the video, but acted.

"How does number of views and conversion relate to eLearning?" you ask.

Both video advertisements and eLearning involve people consuming the ad or program and talking about the ad or program amongst themselves. However, at the end of the day, you as the company want to know:

  • Do people buy what you are selling?
  • Do they use your product or change the way they work as a result of your efforts?

For our experiment, we released two videos: one was 23 seconds long, and the second one was 6 seconds long, both using the same messaging materials.

The results showed that the 6 second video got more attention, but had almost no conversions, whereas the 23 second video had about half the number of views but about 45% of the people that watched the video bought the product.

The same principle applies to eLearning—Learning without trust, and action is meaningless.

 
 

No amount of content knowledge, pedagogical know-how, formative assessment, or pretty graphics can replace trust, as it underlies all significant and actionable learning.


To demonstrate this, we conducted an experiment using video marketing to measure return on investment—focusing on users that not only watched the video, but acted.

"How does number of views and conversion relate to eLearning?" you ask.

Both video advertisements and eLearning involve people consuming the ad or program and talking about the ad or program amongst themselves. However, at the end of the day, you as the company want to know:

  • Do people buy what you are selling?
  • Do they use your product or change the way they work as a result of your efforts?

For our experiment, we released two videos: one was 23 seconds long, and the second one was 6 seconds long, both using the same messaging materials.

The results showed that the 6 second video got more attention, but had almost no conversions, whereas the 23 second video had about half the number of views but about 45% of the people that watched the video bought the product.

The same principle applies to eLearning—Learning without trust, and action is meaningless.

No amount of content knowledge, pedagogical know-how, formative assessment, or pretty graphics can replace trust, as it underlies all significant and actionable learning.


To demonstrate this, we conducted an experiment using video marketing to measure return on investment—focusing on users that not only watched the video, but acted.

"How does number of views and conversion relate to eLearning?" you ask.

Both video advertisements and eLearning involve people consuming the ad or program and talking about the ad or program amongst themselves. However, at the end of the day, you as the company want to know:

  • Do people buy what you are selling?
  • Do they use your product or change the way they work as a result of your efforts?

For our experiment, we released two videos: one was 23 seconds long, and the second one was 6 seconds long, both using the same messaging materials.

The results showed that the 6 second video got more attention, but had almost no conversions, whereas the 23 second video had about half the number of views but about 45% of the people that watched the video bought the product.

The same principle applies to eLearning—Learning without trust, and action is meaningless.

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Harish Chauhan
CEO and Founder


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“Culture eats strategy for breakfast everyday”Peter Drucker

I knew in my twenties I was destined for strategy work.

When I would see pictures of strategists mapping out flowcharts and ideas on blackboards or flip-charts, I quickly became aware that this would be my path in life.

After 50+ strategy and change initiatives, I was able to see firsthand which leaders had their teams double and triple profitable revenue growth, and which ones either experience no growth or declined growth.

It is with these hard lessons learned and ‘success shortcuts’ that I help get you and your people there better, faster and easier.